Video Ideas & Content Inspiration
Stuck on what to create? Here are video ideas, hooks, and content formats to help you get unstuck and start creating.
Video Ideas
The Burnout Problem
Talking Head / StoryTalk about your own experience with burnout as a freelancer, founder, or creator. Share stats, personal stories, and why it matters.
Hook Ideas:
- •I almost quit being self-employed because of this...
- •76% of workers experience burnout. Here's why that matters.
- •The $322 billion problem nobody's talking about
What Is Onward?
Product Overview / DemoExplain Onward in your own words. What makes it different? Why should independent workers care?
Hook Ideas:
- •I found a tool that actually gets independent professionals
- •Asana + QuickBooks + Headspace = This
- •The work management tool that cares about your mental health
Day in the Life
Screen Recording / VlogShow how you use Onward (or would use it) in your daily workflow. Make it relatable and authentic.
Hook Ideas:
- •How I manage my business without burning out
- •A day in the life of an independent professional using Onward
- •My morning routine with Onward
Comparison Video
Comparison / ReviewCompare Onward to other tools (Asana, Notion, QuickBooks, etc.). What does Onward do better?
Hook Ideas:
- •I tried 5 project management tools. Here's what I found.
- •Onward vs. Asana: Which is better for independent professionals?
- •Why I switched from [tool] to Onward
The Science Behind It
Educational / Data-DrivenShare the burnout statistics and research. Make it educational and eye-opening.
Hook Ideas:
- •The shocking truth about burnout among independent professionals
- •Why 86% of remote workers are burned out
- •The $322 billion cost of workplace stress
Testimonial / Review
Review / TestimonialShare your honest thoughts about Onward. What do you love? What could be better? Be authentic.
Hook Ideas:
- •I've been using Onward for [time]. Here's my honest review.
- •Is Onward worth it for freelancers, founders, and creators? My take.
- •Why I'm partnering with Onward
Problem-Solution
Problem-SolutionStart with a problem independent professionals face, then show how Onward solves it.
Hook Ideas:
- •The #1 problem freelancers, founders, and creators face (and how to solve it)
- •Why most self-employed folks struggle (and how Onward helps)
- •I was struggling with [problem]. Then I found Onward.
Behind the Scenes
Interview / BTSShow the human side. Interview the founders, share the mission, make it personal.
Hook Ideas:
- •I talked to the founders of Onward. Here's what they said.
- •The story behind Onward (and why it matters)
- •Why two founders are fighting burnout among independent professionals
Content Format Tips
Short-Form Video (TikTok, Reels, Shorts)
- Hook in the first 3 seconds
- Use trending sounds if relevant
- Keep it under 60 seconds
- Add captions for accessibility
- End with a clear call-to-action
Long-Form Video (YouTube, Instagram)
- Tell a story with a beginning, middle, and end
- Use timestamps in the description
- Include your referral link in the description
- Engage with comments
- Create a series if possible
Static Post (Instagram, LinkedIn, Twitter)
- Use eye-catching visuals
- Include key stats or quotes
- Ask questions to drive engagement
- Use relevant hashtags (but don't overdo it)
- Link to your referral in bio
Story / Reel
- Use polls and questions to engage
- Share behind-the-scenes moments
- Create a carousel of tips
- Use stickers and interactive elements
- Link to your referral in the story link
Pro Tips for Authentic Content
Do:
- Share your genuine experience
- Use your own voice and style
- Include your referral link naturally
- Be honest about both pros and cons
Don't:
- ✗Use scripted or overly promotional language
- ✗Make claims you can't back up
- ✗Post too frequently (once a month is plenty)
- ✗Feel pressured to create if it doesn't feel right
Need more ideas or want to brainstorm? We're here to help.
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