Never stifle a generous impulse

Our Focus Mode feature, plus the science behind looking for beauty.

Onward Weekly

Onward Team

August 11, 2026

How often do we talk ourselves out of being kind? Common thoughts that follow a generous impulse might be: "That's extra" or "They'll think I'm trying to get something from them" or even, simply "I'll feel embarrassed."

My kindest cousin once told me something that stuck when I mentioned wanting to text someone something kind but felt embarrassed. He said, "Is it out of real kindness? Then do it." I was reminded of this sentiment when reading BE 2.0 by Jim Collins and Bill Lazier.

Bill famously told Jim, "Never stifle a generous impulse." But we can take it a step forward: do it right when you have the thought. Don't put it on your to-do list or wait until you're done with your spreadsheet. Do it right then.

Bite-sized knowledge

A bigger boost for the giver.

This may not be entirely surprising to anyone who has given the perfect gift to a loved one, but it's often the giver who gets a bigger dopamine boost than the receiver.

Several studies¹ have shown that giving something, particularly when it involves spending money on others, feels better than getting something for yourself.

Give this a try

The 60-Second Rule.

If you have a generous impulse (a compliment, an introduction, a quick thank you) that takes less than 60 seconds to execute, you are not allowed to schedule it. You must do it immediately.

¹ Aknin, L. B., Dunn, E. W., Proulx, J., Lok, I., & Norton, M. I. (2020). Does spending money on others promote happiness?

New In Onward

Share your Gratitude

Who doesn't like to know they're being appreciated? We added a super easy way to share what you jotted down in your Gratitude journal with friends and family.

Simply open Onward, start your Morning Routine, write out a Gratitude and click the share button. It'll almost certainly make someone's day.

Share the kindness.

Open Onward

Stay Updated

Join our newsletter to get the latest updates, tips, and exclusive content for wellness-focused professionals.

By subscribing, you agree to receive emails from Onward. We respect your privacy and will never share your information.