More Than Just Software, We're Your Partner in Growth

Onward was created by founders who understand the challenges of running a business while maintaining mental wellness.

Our Story

Onward was born from our own struggles as freelancers and small business owners. We were overwhelmed by juggling multiple apps for invoicing, time tracking, and project management, all while battling burnout and the pressures of entrepreneurship.

We created Onward because we needed it ourselves. As users of our own product, we understand firsthand the challenges of balancing business operations with mental wellbeing. Our insights come from lived experience, not solely market research.

We purposefully chose to avoid venture capital backing to ensure we could remain nimble and authentic. Without the pressure of VC expectations, we've built an experience untainted by the demands of the obscenely rich—one that prioritizes user wellbeing over rapid growth and profit maximization.

Our Core Values

These principles guide everything we do at Onward.

User-Centered Design

We build for real people with real needs. Every feature is crafted with empathy and designed to simplify your work while supporting your wellbeing.

Holistic Wellbeing

Business success and personal wellness are inseparable. We create tools that support both, recognizing that sustainable growth requires mental and emotional balance.

Independent Innovation

We're proudly bootstrapped and independent, allowing us to prioritize user needs over investor demands and make decisions that benefit our community rather than quarterly returns.

Community-Driven

We're building more than software—we're creating a community of like-minded freelancers and founders who understand the challenges of entrepreneurship and support each other.

Authentic Transparency

We believe in honest communication and transparency in all aspects of our business, from pricing to product development, building trust through integrity rather than marketing hype.

Sustainable Growth

We're in this for the long haul. Rather than chasing rapid growth at all costs, we focus on building a sustainable business that can support our users for years to come.

Our Core Principles

We believe that running a business shouldn't come at the cost of your mental health.

We believe that technology should serve people, not the other way around.

We believe that the best solutions come from those who have lived through the problems.

We believe that independence from venture capital allows us to create products that genuinely serve user needs rather than investor expectations.

We believe in empowering freelancers and founders to build sustainable businesses that support their lives rather than consume them.

We believe that integrating business tools with wellness features isn't just innovative—it's necessary for the future of work.

We believe that by creating software by people who need it for people who need it, we can build something truly transformative.

This is why we built Onward—because we needed it ourselves, and we know you do too.

Ready to Move Onward?

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